for term life insurance. It is worth noting that these websites only listed prices; they didnt     even sell the policies. So it wasnt really insurance they were peddling. Like Stetson Kennedy, they were dealing in information. (Had the In- ternet been around when Kennedy infiltrated the Klan, he probably would have rushed home after each meeting and blogged his brains out.) To be sure, there are differences between exposing the Ku Klux Klan and exposing insurance companies high premiums. The Klan trafficked in secret information whose secrecy engendered fear, while insurance prices were less a secret than a set of facts dispensed in a way that made comparisons difficult. But in both instances, the dissemi- nation of the information diluted its power. As Supreme Court Jus- tice Louis D. Brandeis once wrote, "Sunlight is said to be the best of disinfectants." Information is a beacon, a cudgel, an olive branch, a deterrent, de- pending on who wields it and how. Information is so powerful that the assumption of information, even if the information does not actu- ally exist, can have a sobering effect. Consider the case of a one-day- old car. The day that a car is driven off the lot is the worst day in its life, for it instantly loses as much as a quarter of its value. This might seem absurd, but we know it to be true. A new car that was bought for $20,000 cannot be resold for more than perhaps $15,000. Why? Be- cause the only person who might logically want to resell a brand-new car is someone who found the car to be a lemon. So even if the car isnt a lemon, a potential buyer assumes that it is. He assumes that the seller has some information about the car that he, the buyer, does not have-and the seller is punished for this assumed information. And if the car is a lemon? The seller would do well to wait a year to sell it. By then, the suspicion of lemonness will have faded; by then, some people will be selling their perfectly good year-old cars, and the